So you break even but you now have 200 leads, 20 of which are buyers. In order to do this you need to understand how to reach your target market with an ad that leads them to a landing page with an offer that converts them into a lead which sends them another offer which converts them into a (small) customer. And if you can't do it for yourself then hopefully you're not selling the service to anybody else.
What if you immediately upsold those 20 buyers into a higher value package? So..after a week your numbers might look like this: 00 in advertising expenses 00 in sales = 0 in profit But you also have 200 leads on your list, 20 of which are buyers. Hopefully this encourages some to immediately set out to build a marketing funnel that works for them when they just don't feel like cold-calling.
I hear a lot of debate around here on how to generate clients. Once camp thinks that cold-calling is the end-all-and-be-all while another camp thinks that cold-calling is the devil's work. These same marketers might not understand what a self-liquidating offer is.
Many proponents of cold-calling seem to believe that attraction marketing is by it's very nature time consuming and expensive. It is quite possible to set up a lead generation funnel in 3 or 4 hours that can start bringing you leads almost immediately. Which is why these marketers think that marketing like this is expensive.
Because it’s often coming off of an ad and the traffic is cold, you have to spend more time than you might think to sell them on a measly or offer. This means, get your house set up with some video equipment and a tripod.
Every time you need a new sales page, your studio is ready to go so you can shoot yourself talking and save yourself a TON of words on the page.
And, I want to give you a machine Preview Pages: Squeeze Page | Video Sales Letter | OTO #1 | Downsell | OTO #2 | Order Confirmation The first page in this sales funnel is what's called a Squeeze Page.
At per lead and a 10% conversion rate on the offer, you would generate 200 leads (for your autoresponder) and 20 buyers of a product. And a mission that will result in a life worth living.Vision, boldness, tenacity, stubbornness, and ingenuity… They are necessary traits when you come to realize that building a start-up, is akin to building a mansion, but all you have at your disposal is a blueprint, a hammer, and a few rusty nails. Anyone who’s done it knows the sweat equity to get even a simple funnel up and running!We’ll use a simple self-liquidating offer (SLO) funnel.Now you’ve gotta figure out how to take the few resources you currently have, whether that a bit of skill, a little money, a few hours of free time, or a ton of ambition, and figure out a way to turn those things into something infinitely bigger.